P&G: a power for good and a power for progress

Procter and Gamble is a Enterprise Reporter shopper

Right this moment, shoppers count on extra from manufacturers and corporations: 9 out of 10 shoppers report that they’ve a extra optimistic picture of a model or an organization when it helps a social or environmental trigger. Half say they make buy selections primarily based on shared beliefs with the model, and other people of all ages – from Gen Z to Millennials to Boomers – now count on manufacturers to take a stand and make a distinction on essential societal points.

Doing good additionally helps drive market progress: the United Nations signifies that attaining the Sustainable Growth Targets – which deal with fixing the world’s most urgent issues whereas driving financial progress – represents a $12 trillion financial alternative for companies via a fairer, broader-based and extra sustainable economic system. Carried out nicely, efforts throughout equality, sustainability and communities can elevate revenue and wealth for extra individuals.

Corporations take completely different approaches in how they deal with efforts in Environmental, Social, and Governance (ESG) areas: at Procter & Gamble such efforts are delivered via the umbrella of Citizenship, constructing this into how they do enterprise each day. Comprising three pillars – environmental sustainability, group influence and equality and inclusion – all underpinned by a robust basis of ethics and company accountability, this method allows the corporate to be a power for good and a power for progress in society.

Serving practically 5 billion individuals provides P&G and its manufacturers the distinctive alternative to ship not solely towards robust product efficiency but additionally to advertise conversations, affect attitudes, encourage behavioural change and drive optimistic influence on society and the atmosphere.

Environmental sustainability has been embedded into how P&G does enterprise for many years: the corporate has a robust monitor document in frequently working to minimise its environmental influence and allow shoppers and suppliers to do the identical. It focuses its efforts on local weather, water and waste, reporting progress towards its objectives in an annual Citizenship Report. In September 2021, P&G introduced a complete Local weather Transition Motion Plan – Web Zero 2040, to speed up motion associated to local weather change, setting a brand new ambition to realize internet zero greenhouse gasoline emissions throughout its operations and provide chain by 2040, with interim 2030 objectives to make sure significant progress this decade.

P&G’s group influence work helps individuals and communities. In the course of the Covid-19 pandemic, it supplied reduction around the globe via donations of merchandise, money and private protecting gear. On the identical time, P&G supported those that have confronted fires, floods, typhoons, hurricanes and different emergencies. Its signature Neighborhood Influence initiative impressed by work led by UK scientists, the P&G Kids’s Secure Ingesting Water Programme has supplied greater than 19 billion litres of fresh water to individuals in want around the globe. Many P&G manufacturers have longstanding relationships with charity companions, utilizing their voices to lift consciousness of the causes and assist fundraising.

The corporate additionally focuses on equality and inclusion to assist create a world the place they’re achievable for all, inside and outdoors of P&G. It makes use of its voice – impressed by its numerous workforce – via promoting, programmes and movies to advance fairness within the business and society at giant. The guiding perception is when manufacturers and companies meaningfully have interaction in supporting equality, it results in a greater world for all.

Such actions must be underpinned by robust moral, compliance and high quality requirements. In truth, the cornerstones of Procter & Gamble’s heritage had been high quality and honesty. Based in 1837 by Englishman (William Procter) and Irishman (James Gamble) who believed that the important thing to incomes a revenue was to earn the belief of the individuals who purchased their merchandise. Such beliefs have endured the take a look at of time, giving rise to the corporate’s Function, Values and Rules which information it in its dealings right now, enabling it to be a power for good and a power for progress.

Click on right here to be taught extra about P&G and its citizenship programme.

Initially revealed on Enterprise Reporter